Think about it this way, there are four reasons you have tv:
- To make money from your tv deal
- To make money by convincing people to come out and see the great action of (company)
- To make money by convincing people to pay money for (wrestler)'s awesome merchandise
- To make money by convincing people to come to or buy the next big (ppv) show
TNA was agonizingly bad at this, but ROH isn't much better at it. ROH's tv product was so hard to follow, compared to their ppv and dvd schedules that after a year I stopped trying. ROH still hasn't REALLY figured out how to produce merchandise for it's roster, and after 13 years, if you said they were going to book a venue that could hold more than 1500 people, I'd bet they couldn't fill it. And ROH is hard to see in person if you're not in NYC or the midwest
Whereas GFW is running (probably) cheap shows in minor league baseball stadiums that aren't charging as much for rent as an arena. They're only pulling a few hundred people but they're running a fast paced show that starts at 6 and is over by about 8, with an intermission in there. You get in, get to watch some wrestling, then can still go somewhere buy dinner and get home at a decent time. Then you can consider that they're running their first tour which ran in the south, and their first tv taping is out west. A more diverse set of people can think about giving them money than ROH.
GFW is running a very sustainable business model that has a real opportunity for growth, as long as they take their time and don't try to get too far ahead of themselves. That is not something ROH can say, even with their new tv deal on DA